Treatonomics: The Psychology of Small SplurgesThe Last Show with David CooperConsumer culture researcher Alisa Minina Jeunemaître dives into 'treatonomics' and the psychology behind our small splurges.Learn more about your ad choices. Visit megaphone.fm/adchoices...42 days agoTreatonomics: The Psychology of Small SplurgesThe Last Show with David Cooper0:00 / 0:00Keep up with this sourceFollow this sourceKeep this source in your dashboard and return to its latest articles. Email alerts are managed separately in Settings.FetchFeeds groups articles by feed so you can follow sources, compare coverage, and save stories for later.Back to all articles from The Last Show with David CooperMore from this feedChoose another story from The Last Show with David Cooper.How Advertisers Turn Your Insecurity Into ProfitMicrowaving Fish: The Science Behind the Smelly CrimeFULL EPISODE: Rome Dethroned, One Road at a Time - September 21, 2026People-Pleasing Doesn't Work: Choose YourselfBeer Makes You a Worse SamaritanWhy Ultrasonic Devices Are Terrible for DogsAll Roads Lead to Rome (and Everywhere Else)FULL EPISODE: Flirt with a Stranger or a Spouse - September 22, 2026