Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)New Books in SociologyIn Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a ...12 years agoMelissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)New Books in Sociology0:00 / 0:00Use this feed in your RSS readerCopy the publisher’s public feed URL, or build an OPML reading list for another reader.Copy RSS URL Open RSS feed · Find feeds & export OPMLKeep up with this sourceFollow this sourceKeep this source in your dashboard and return to its latest articles. Email alerts are managed separately in Settings.FetchFeeds groups articles by feed so you can follow sources, compare coverage, and save stories for later.Back to all articles from New Books in SociologyMore from this feedChoose another story from New Books in Sociology.Emily Matchar, “Homeward Bound: Why Women Are Embracing the New Domesticity” (Simon and Schuster, 2013)Brent Nongbri, “Before Religion: A History of a Modern Concept” (Yale University Press, 2013)Patrick Burkart, “Pirate Politics: The New Information Policy Conflicts” (MIT Press, 2014)Joseph Albini and Jeffrey S. McIllwain, “Deconstructing Organized Crime: An Historical and Theoretical Study” (MacFarlane, 2012)Jarrod Gilbert, “Patched: The History of Gangs in New Zealand” (Auckland UP, 2013)Karen G. Weiss, “Party School: Crime, Campus, and Community” (Northeastern UP, 2013)John Ahlquist and Margaret Levi, “In the Interest of Others: Organizations and Social Activism” (Princeton UP, 2013)Aswin Punthamabekar, “From Bombay to Bollywood: The Making of a Global Media Industry” (NYU Press, 2013)