Nicole Karapanagiotis, "Branding Bhakti: Krishna Consciousness and the Makeover of a Movement" (Indiana UP, 2021)

New Books in Sociology

How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bh...

5 years ago

New Books in Sociology

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