Emily West, "Buy Now: How Amazon Branded Convenience and Normalized Monopoly" (MIT Press, 2022)

New Books in Sociology

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we...

4 years ago

New Books in Sociology

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Emily West, "Buy Now: How Amazon Branded Convenience and Normalized Monopoly" (MIT Press, 2022)

New Books in Sociology

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