#257 健身房會費繼續繳、滿額免運狂湊單、星巴克總想升級特大杯？你不是不理性，是中了行為經濟學！那些你我每天掉進去的選擇心理戰！｜Emily報報

Emily 報報

你有沒有發現，明明告訴自己「這次一定要理性消費」，最後還是默默在星巴克點了最大杯，或為了湊免運又多買了幾樣根本不急需的東西？😂 還有那個每年都要糾結的健身房會員卡續約，我真的懂，因為我也一樣（笑）。這集Podcast來聊這本超～有共鳴的《行為經濟學是最強商業武器》不用擔心是什麼艱深的理論，書裡全是生活化到不行的故事，帶你認識「我們為什麼會被推坑」的真相！你會發現，其實不只是我們不夠...

1 year ago

#257　健身房會費繼續繳、滿額免運狂湊單、星巴克總想升級特大杯？你不是不理性，是中了行為經濟學！那些你我每天掉進去的選擇心理戰！｜Emily報報

Emily 報報

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