Quantifying the American Mind: George Gallup, and the Promise of Political Polling

New Books in Sociology

Early pollsters thought they had the psychological tools to quantify American mind, thereby enabling a truly democratic polity that would be governed by a rational public opinion. Today, we malign the...

2 years ago

New Books in Sociology

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Quantifying the American Mind: George Gallup, and the Promise of Political Polling

New Books in Sociology

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